iHeartRadio is a mass media company that operates in radio broadcasting, podcasting, digital media, and live events. Every year they host a multi-day music festival in Las Vegas. During the festival iHeart activates the outdoor plaza with an activation called, ‘House of Music’. An immersive, free fan experience with interactive rooms inspired by performing artists, blending technology, music, and brands for interactive art, photo ops, and games with prizes. Tasked with creating the concept that is now in it’s third year.