I am a creative director who builds brands and the teams that make them. For fifteen years I have worked where ideas meet the physical world, founding the brand and experience for places like AREA15 and Harbinger Motors and leading the work from first concept to opening day. I am also a writer. I believe design and language are the same act performed in two materials, and that the most valuable work is taking something complex and giving people a way to understand it and a reason to trust it.